This holiday season let’s serve up a plate of sustainability
WWF's online seafood guide (www.kojuribukupiti.org) offers a simple and easy-to-use solution for choosing sustainable fish dishes. Optimized for mobile devices, the guide is a practical tool for buying any kind of seafood in retail stores or at fish markets. The guide provides recommendations using a simple traffic light system for over 60 different types of seafood products and helps consumers to quickly and responsibly decide which fish to buy. The guide also includes fish recipes from renowned European chefs, as well as the stories about what lies beyond your plate when you choose the fish you put on it.
In order to have a sustainable feast this Christmas Eve, WWF recommends choosing organic seafood products. Also, the MSC and ASC labels designate seafood products that are caught sustainably or farmed responsibly. For those seafood products that don’t have any special labels, remember to consult WWF’s online seafood guide.